Our Philosophy

For those who live in layers — not from just one place, not shaped by just one story.

Myimi began with a simple feeling:
“This feels like me.”

What we didn’t expect was how many others felt it too.

In a world shaped by migration, mixed heritage, and multifaceted identities, complexity isn’t the exception — it’s the norm.

And within that complexity is beauty, tension, joy, and deep belonging.

We created Myimi to honour those moments:

• When your name doesn’t fit the form — but it fits your family

• When your accent shifts depending who you're with

• When your clothes, food, playlist, or passport say “you” in more than one language

Myimi isn’t here to define you.
It’s here to reflect you, fully and proudly.

What We Believe

• You don’t have to simplify yourself to be understood

• Culture can’t be boxed in — it’s a living collage.

• Self-expression should be fun, nuanced, and proudly personal

What We Make

• Bold, wearable design that says what words sometimes can’t

• Content and storytelling that reflect real, layered lives

• A community space where complexity is celebrated, not edited

This isn’t about picking a side.
It’s about embracing all of who you are — and having fun doing it.